Our impact

1. Intended Impact
   • Public perception towards agriculture changed positively- people would find agriculture, agri-entrepreneurship and climate actions initiatives more appealing and engaging.
   • Substantial increase in incidents of choosing agriculture as a hobby, income and investment avenues.
   • Agricultural productivity and green/ sustainable agricultural practices improved throughout the value chain activities.
   • Initiatives and programs aimed at improving agricultural practices and agri-value chain upgradation launched in higher number by Government.
     • 1,500 programs across federal, provincial, and local level Governments launched.
     • Catalyze creation of favorable environment, which fosters growth and development in the three thematic areas.
       • Given the genre and format, millions of Nepalese would be made effectively aware of the opportunities and available Governmental initiatives, which can impact the three thematic areas. They would be empowered through information and showcasing of positive practices employed by the three levels of Government, including their access to the exercise of rights through the Governments.
       • The three layers of Government - one federal, seven provincial, and 753 local government bodies - are expected to be positively influenced.
       • These bodies are anticipated to develop and/or initiate a minimum of five to seven policies regarding agriculture, agri-entrepreneurship, and climate change.
   • Number of supportive policies and regulations in three thematic areas increased.
     • 100 policies at the federal, provincial, and local levels aimed at incentivizing the agriculture and agri-based sectors reformed.
     • Policy incentive simulated investment and innovation in agriculture.
       • Given the genre and format, millions of Nepalese would be made effectively aware of the opportunities and possible Governmental policy interventions, which can impact the three thematic areas. They would be empowered through information and showcasing of positive policies developed and pipelined by the three levels of Government, including their access to the exercise of rights through the Governments.
       • Leaders at three levels of Government, especially at local level would be exposed to lots of valuable information related to policy gaps in short period of time to get incentivized and leverage the opportunities to develop new policies and programs aimed at improving present condition in relation to three thematic areas.
       • Out of at least 50 Municipalities and Rural Municipalities expected to be our partner and closely work with us in the program, at least 50% are expected to change at least two existing or develop new policies related to three thematic areas.
       • Out of at least 50 Municipalities and Rural Municipalities expected to be our partner and closely work with us in the program are expected to lobby for development and initiation of at least two policies within the jurisdiction of federal and seven provincial Governments.
   • Triple Helix synergy facilitated the implementation of impactful projects and initiatives, driving economic growth and societal development.
     • The show will provide information related to various best practices of collaboration between Government, private sector and academic institutions influencing the three thematic areas and hence, will expose them to the opportunities of fostering innovative collaboration (open innovation) and promote development of programs and initiatives related to the three thematic areas.
     • 29 million practices and behaviors related to agriculture, innovation and climate change impacted positively.
       • Revolutionary Agriculture War integrates 16 episodes, each with a different theme. Each episode is expected to produce a minimum of 10 perspectives on various issues, policies, programs, practices and behavior including production, agri-business, post-production practices, marketing, consumer behavior, technology, and innovation. (wider audience across the demography, geography, behaviors and psychographs)
       • 160 mini documentaries about best practices related to the thematic areas employed by at least 50 local level Governments, Agri Entrepreneurs, Agri-Businesses, Enabling agencies, BDS (Business Development Services), Support organizations etc. will be aired in TV. Similarly 90 mini documentaries will be aired through YouTube.
         • Thus, at least 250 good practices and thoughts will reach a minimum of 10 million audiences (Note: The program will have English sub-title and is expected to be viewed by multiple audiences across the globe).
           • Most likely case of viewership – 25 million (Given the wider bracket of collaborators, genre, program format, inclusion of celebrities and influencers plus, entertaining/ creative content – this is very conservative estimate)
         • 16 episodes have 48 million viewership (3 million per episode in TV and Youtube). Hence, 73 million viewership (not counting Radio Promos, Social Media Exposure, On Ground Promotion etc.) is a conservative estimate of the viewership.
         • Even if 40% of the viewership would be converted into positive behavioral and practice changes, 29 million of impact incidences can be expected.
         • Additionally, through promotional and side events, educational and awareness video campaigns about consumer behavior, financial literacy, digital literacy, product awareness, and audience influence, about two to three million audiences would be able to transform their knowledge, behavior, and action.
       • Influencing the generation of 15,000 direct employment in agri-based sectors within the 1st year after completion of Season 1.
         • Direct employment defined as – agri practices which would support 40% of the household earning (min. 6 months, min. wage of Rs 17,500) and engagement of 8 hours per day for the same.
         • Hypothesizing that one employment would be generated per influenced program (1500 programs as intended impact); one employment would be generated per influenced policy (100 policies as intended impact) and 1% out of 29 million practices and behavioral changes converting into employment generation would mean that the program would influence at least 30,650 incidences of employment generation.
         • Scaling down the estimate by 50% would give us a very conservative estimate of15,325 – number of direct employment influenced by the program.
         • Expecting more incidences of indirect and partial employment generation would not be an over-estimate.
       • Overall impact (may take several seasons) - Poverty reduced and livelihoods improved in agricultural communities.
2. Intended Exposure & Reach

   The program's blend of information and entertainment on the highly relevant subject of agriculture is designed to engage a wide-ranging audience. The target audience intersects individuals across all social strata within Nepal, as well as the global Nepali community.