Our purpose

• To be the most respected reality show, changing the old stereotype of agriculture sector and activities by creating a new narrative through infotainment – and thus, making agriculture and related activities ‘mainstream’ and ‘glamorous.’
• To promote climate smart agricultural practices that uplift living standards of Nepalese.
• To lead the movement in providing agricultural knowledge and resources for all stakeholders.
• To positively influence policies, practices and programs to incentivize the agriculture and agribased sectors. – being Policyprenuer.
• To positively impact the Agri practices and related behaviors of society, while creating employment opportunities.
• To catalyze unification of the Government, private sector, and academia to generate opportunities, foster innovation, and promote Agri based entrepreneurship.