Why RAW?

We created this show to highlight Nepal's agricultural potential, transform farmers into celebrated figures, and make agribusiness an appealing career for youth. Our goal is to change the narrative around agriculture, turning subsistence farming into sustainable and innovative agro-entrepreneurship. We aim to develop a platform that enhances the agricultural workforce, creates competition, and attracts young people to the sector. By promoting the agricultural value chain and exploring diversification, we plan to boost national pride and raise climate change awareness.